Status Group International
declares 2021 as "The Year of the Franchise."
The central driving concept of the post-COVID-19 renaissance will be a solid return to those social services and facilities that we all miss, namely travel, hospitality, resorts, the bar, and restaurant segments. Upon drilling down, the identifiable, opportunistic opportunity points to the franchise market. In short, now is the time for franchise development. An entrepreneur having the Franchisor as the primary brand marketer and go-to resource affords the additional support mechanism badly needed by a new business venture to provide the balance required to pick up the industry pieces. Today, Status Group International (SGIC) announces international franchise development's full availability for expanding franchisors. SGIC provides extensive franchise services, a credit facility specific for new units, strategic planning, review and oversight, and international master franchisee expansion. Successful franchisors wishing to expand from one continent to another can request a roadmap proposal.
"Our in-country experienced Associates are embedded to provide cultural and native perspective, language, and related services that spotlight financially capable Master Franchisees, ready, willing, and able to provide explosive growth and revenue," said Allan Goldner, CEO at Status Group International (SGIC).
Companies worldwide have already benefited by deploying these services and have stated that this niche is the answer to rebuilding. International (SGIC) 's commitment to offset client business cuts and losses by providing these enhanced services has proven to be what is sorely needed at this time and in preparation for the coming post-Covid resurgence.
Franchisors have demonstrated an accomplished, successful record of brand-related success. They have envisioned a niche, developed the concepts, and provided the specific operating parameters and logistics. They have then finalized the legal requirements to offer their model to the public as an entrepreneurial opportunity. While many franchisors are new, some have experience spanning a half-century or more.
Case Study: Let us look at Dominos. In 1960, in Ypsilanti, Michigan, Mr. Monaghan believed that the home delivery market was underserved and erratic at best. With an unparalleled eye for detail, he designed a super-efficient preparation system, whereas a well-trained pizza maker would prepare a pizza with toppings in under one minute and place it in the oven. The ovens designed by Mr. Monaghan functioned on a conveyor that cooked at high temperatures and presented a finished product under 6 minutes. Next, another well-trained staff member, the delivery driver, would have up to 23 minutes to bring a hot product to the consumer. That niche, marketed initially as pizza delivery "30 minutes or less or free", launched his first three stores. This functioning, efficient delivery system became a market disruptor. In time, the concept expanded until Monaghan began to franchise. Although competitors such as Papa John's and Pizza Hut have successfully cloned the idea, Dominos remains at the top of the industry today. With corporate culture, distribution, training, and quality logistics in place, an entrepreneur who has advanced through Dominos' approval process, and becomes a franchisee, opens the doors with instant market recognition and excited, ready-to-order consumers. In effect, this brand-new business brings sixty years of operational experience. Dominos is an extreme example, but we can focus on the franchisor value on a case-by-case basis.